1FTP_B1B_logo_primary (2)


In 2019, we launched the be 1% better campaign to spread awareness about the 1% for the Planet movement, promote the commitment of our members and nonprofits, and encourage—everyone, everywhere—to be 1% better. In doing so, we equipped our network with high-quality, customizable creative to help them share their commitment to our planet, and together, we reached millions. Let’s keep this going!

MADE JUST FOR YOU.

We remain committed to growing awareness about our movement and calling on people everywhere to be 1% better. We created this campaign kit to make it easy for you to do so, too. Read the campaign overview page here

GETTING STARTED:

Check out our campaign brand identity overview and toolkit to get primed on the campaign background, guidelines and the endless possibilities for customization. As our model of collective action proves, we can accomplish more together than we can alone. We’ll regularly update this section of our kit with a featured post that we encourage you to share along with us. 

 

FEATURED POST:

Be sure to revisit this page often for new sharable content. We’ll rotate scheduled features regularly—encouraging everyone to post together—unifying and strengthening our voices! 

 

Be1Better

Download: Featured Post & Story Post

 

Launch video featured post

Download: Featured Post & Story Post

 

#Share 1% better

Show us your world and tell us about the people and places you want to protect. Post your photo or video to Instagram. Tag @1percentftp and use hashtag #BeOnePercentBetter for a chance to be featured on our channels! We’ll feature one winner each week. Feel free to use our Be 1% Better kit for inspiration and tools to help create your story.

Post date/period:

Post alongside us and our network on July 15, 2020!

Example copy:

(Yep! You can copy and paste this as your own caption.)

Be part of something bigger.

We're proud to be part of the 1% for the Planet network fighting for a better future. See our impact and join the movement: better.onepercentfortheplanet.org #BeOnePercentBetter

*Feel free to edit and use your own copy to tell your 1% for the Planet story.

FOLLOW & TAG US:

Instagram: @1percentftp
Twitter: @1percentFTP
Facebook:@1percentfortheplanet
LinkedIn: @onepercentfortheplanet
YouTube: @1%fortheplanet

Hashtags: #BeOnePercentBetter #onepercentfortheplanet #purchasefortheplanet

Note: our social media handles are abbreviated due to character and symbol restrictions but otherwise, please always use our full name: 1% for the Planet.

Be sure to tag other members and nonprofit partners in our network, when applicable, to help spread the word! 

 

BE 1% BETTER LOGOS

You can view and download the various be 1% better logos below. Please note, the “Variable CTA” logos are intended for customization across a broad range of applications. Iterations can include any number of action words, as long as the word is a verb and implies a relatable, relevant action to the promoting individual, business or nonprofit.

Primary - Full color

1FTP_B1B_logo_primary

jpg png ai eps svg pdf

 

Variable CTA - Full color

Artboard+1-14

ai eps svg pdf

 

Spelled Out - Version 1

1FTP_B1B_logo_spelled-out-1

jpg png ai eps svg pdf

Primary - Reverse

Artboard+1-1-6

png ai eps svg pdf

 

Variable CTA - Reverse

1FTP_B1B_logo_variable-CTA_reverse

ai eps svg pdf

 

Spelled Out - Version 2

1FTP_B1B_logo_spelled-out-2

jpg png ai eps svg pdf

BE 1% BETTER ASSETS

Similar to the logos, use these static and animated assets to tell your story. For inspiration and guidance, check out the resources linked in the GETTING STARTED  section above as well as our Brand Guidelines. Be sure to peep the #BeOnePercentBetter hashtag, too! 

 

Badges

1FTP_B1B_logo_primary-1-1

png

Receipts

Receipts

png

Patch

1FTP_B1B_logo_spelled-out-1-3

png

Globe Faces

Smiley+Faces

zip 

(zip contains multiple campaign file assets)

Hanging Tags

Hanging+Tags

zip

(zip contains multiple campaign file assets)

Mini Flags

image-asset-2

zip

(zip contains multiple campaign file assets)

Thought Bubbles

Thought+Bubbles

zip

(zip contains multiple campaign file assets)

Patterns

Artboard+1-16

zip

(zip contains multiple campaign file assets)

Editable Templates

#edit-template1FTP-Facebook

zip

(zip contains multiple campaign file assets)

Baseline Social Assets

04_ChooseWisely_052219

zip

(zip contains multiple campaign file assets)

Animated Assets

addsup

zip [gif] zip [mp4]

(zip contains multiple campaign file assets)

Static Assets

1FTP_B1B_launch-content_static-04

zip

(zip contains multiple campaign file assets)

PHOTOGRAPHY

Everyone in our network has their own visual style but we prefer to feature images and videos that show a diversity of people and places in which we live, work and play. Bold and colorful photography is preferred over black and white, and documentary style over posed or studio setups. For member products, we like to show them in use in a natural setting or a representative lifestyle image. Please feel free to use any of the photo packs below.

Issue Area Photo Pack zip
The Planet Photo Pack zip
People Photo Pack zip

VIDEO

Video is a powerful way to show people what we're all about. 

Share our videos. Share any of the below videos on your channels. Looking for more? Visit our YouTube

Create your own. Use our video template to tell your story. We've created a video guide to help you share your own story about being 1% better. It's pretty simple: an intro clip, an outro clip and a space for you to insert your own answer to the question: "What's your pledge to be 1% better?"  

These videos are meant to be raw and authentic, so feel free to keep it simple and just record on a phone! Otherwise, get as creative as you'd like; all levels of production quality are welcome. If you have experience editing video, simply download the Adobe Premiere Project folder. If you don't have any video experience, there's an option for you too: check out our Video Guide PDF where you can easily create a video in your browser with Adobe Spark

Look forward to new sharable videos! We'll be adding more to this page and in our rotating, featured posts section. 

1% Adds Up Video

YouTube

Be 1% Better Full Video

MP4 Vimeo

Alternative Download Link

Be 1% Better - Social Version 1

Be 1Better Social Version 1

MP4 | Alternative Download Link

 

Be 1% Better - Social Version 3

Be 1Better Social Version 3

MP4 | Alternative Download Link

Be 1% Better - Social Version 2

Be 1Better Social Version 2

MP4 | Alternative Download Link

 

Be 1% Better - Social Version 4

Be 1Better Social Version 4

MP4 | Alternative Download Link

Social Share - Conserve

Conserve

MP4 | Alternative Download Link

 

Social Share - Protect

Protect

MP4 | Alternative Download Link

Social Share - Advocate

Advocate

MP4 | Alternative Download Link