1FTP_B1B_logo_primary (2)


In 2019, we launched the be 1% better campaign to spread awareness about 1% for the Planet movement, promote the commitment of our members and nonprofits, and encourage—everyone, everywhere—to be 1% better. In doing so, we equipped our network with high-quality, customizable creative that helped them to share their commitment to our planet, and together, we reached millions. Let’s keep this going!

[EXAMPLES]

Made just for you.

We remain committed to growing awareness about our movement and calling on people everywhere to be 1% better. We created this campaign kit to make it easy for you to do so, too.

Getting started:

Check out our campaign brand identity overview and toolkit to get primed on the campaign background, guidelines and the endless possibilities for customization. 

Then, work your way down the page, download, customize and share as you see fit! And be sure to check out the additional resources at the bottom of the page.

SHARE 1% BETTER

Special assets for our network.

SHARE THIS POST!

As our model of collective action proves, we can accomplish more together than we can alone. We’ll regularly update this section of our kit with a featured post that we encourage you to share along with us. 

1FTP_B1B_static-assets-030

Download button here.

Post on this date:

2PM EST, March 31, 2020

Example copy:

(Yep! You can copy and paste this as your own caption.)

“We became 1% for the Planet members because we believe in business as a force for good. #BeOnePercentBetter”

*Feel free to edit and use your own copy to tell your 1% for the Planet story.

BE 1% BETTER LOGOS

You can view and download the various be 1% better logos below. Please note, the “Variable CTA” logos are intended for customization across a broad range of applications. Iterations can include any number of action words, as long as the word is a verb and implies a relatable, relevant action to the promoting individual, business or nonprofit.

Primary - Full color

1FTP_B1B_logo_primary

jpg png ai eps svg pdf

 

Variable CTA - Full color

Artboard+1-14

ai eps svg pdf

 

Spelled Out - Version 1

1FTP_B1B_logo_spelled-out-1

jpg png ai eps svg pdf

Primary - Reverse

Artboard+1-1-6

png ai eps svg pdf

 

Variable CTA - Reverse

1FTP_B1B_logo_variable-CTA_reverse

ai eps svg pdf

 

Spelled Out - Version 2

1FTP_B1B_logo_spelled-out-2

jpg png ai eps svg pdf

BE 1% BETTER ASSETS

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Badges

1FTP_B1B_logo_primary-1-1

png

Receipts

Receipts

png

Patch

1FTP_B1B_logo_spelled-out-1-3

png

Globe Faces

Smiley+Faces

zip

Hanging Tags

Hanging+Tags

zip

Mini Flags

image-asset-2

zip

Thought Bubbles

Thought+Bubbles

zip

Patterns

Artboard+1-16

zip

Editable Templates

#edit-template1FTP-Facebook

zip

Baseline Social Assets

04_ChooseWisely_052219

zip

Animated Assets

addsup

zip [gif] zip [mp4]

Static Assets

1FTP_B1B_launch-content_static-04

zip

 

PHOTOGRAPHY

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#usethishashtag

@onepercentfortheplanet

Issue Area Photo Pack zip
The Planet Photo Pack zip
People Photo Pack zip

VIDEO

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#usethishashtag

@onepercentfortheplanet

1% Adds Up Video

YouTube

Be 1% Better Full Video

YouTube

Be 1% Better - Social Version 1

Be 1Better Social Version 1

MP4

 

Be 1% Better - Social Version 3

Be 1Better Social Version 3

MP4

Be 1% Better - Social Version 2

Be 1Better Social Version 2

MP4

 

Be 1% Better - Social Version 4

Be 1Better Social Version 4

MP4

Social Share - Conserve

Conserve

MP4

 

Social Share - Protect

Protect

MP4

 

Social Share - Advocate

Advocate

MP4

CAMPAIGN GRAPHICS

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Download all campaign graphics.

#usethishashtag

@onepercentfortheplanet