Elizabeth McNichols


Elizabeth is COO and partner at The OutCast Agency, a marketing and communications consultancy with its roots in Silicon Valley. Elizabeth has nearly 20 years of experience helping organizations tell their stories and build reputation through integrated brand experiences. As a marketing strategist, she has served a diverse range of clients in technology, retail, consumer goods, healthcare and finance – from two-person start-ups to Fortune 50 companies.

Elizabeth has had a lifelong passion for the outdoors and she spends every bit of spare time backpacking, hiking, running, skiing, or simply walking her dog around the public parks and lands around San Francisco. Experiences in the outdoors have been instrumental in her life and she wants to make sure future generations have that same opportunity.

Through the influence of early career mentors, and the good fortune to work with companies that emphasized their obligation beyond shareholder value, Elizabeth believes that collaboration between businesses and non-profits can be a force for accelerating positive change. The goal of every business is to do well. But in doing so, you can also do good. As a marketer, she also knows that people want to do business with companies that share their values, and they want brands to show concern not just for profits but for the communities and the world we live in. Elizabeth is excited to contribute to 1% for the Planet and hopes to get more people and businesses engaged in the role they can play in supporting environmental issues, and protecting the planet.


 
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