Can you be 1% better?

We are at a pivotal time in our history. Climate change is here. The science is overwhelming. And, the 12 year deadline before the damage is irreversible seems remarkably too short. Our planet is changing and it’s clear that we have to change with it. But, how do we do it?

We’re looking to enact real change. To do so, we’re starting small in order to make a big difference. We’re not asking for a lot - just for a small, achievable commitment.

Can you manage to just Be 1% Better?

By now, you’ve likely seen our social channels and a lot of your favorite brands boasting about being 1% better. But, what does it mean?

Be 1% Better is the simple notion that when we all pitch in just a little bit, we can make a meaningful, lasting impact.

The 1% for the Planet network is proof that collective action works.  In 2018 alone, 1% for the Planet helped direct over $25 million to environmental nonprofits around the world. This impact is only possible because of our members making the commitment to being just 1% better every day.

While we’d love for you to join our movement as a business or individual member, there are so many ways you can do your part. Being 1% Better is a choice and it’s in everything you do.

We have thousands of business members in many diverse industries all over the globe. When you support a business with the 1% for the Planet logo, you are choosing to Be 1% Better and can be confident in knowing that your dollars are going toward businesses that support important environmental work.

With your favorite brands in our network like Patagonia, Toad&Co, Klean Kanteen, All Good, Alter Eco, Kammok, Sunski and SeaVees you can Buy 1% Better. But as I mentioned, with members in so many different industries — every choice you make can be 1% better.

Grocery Shop 1% Better with Nada. Vacation 1% Better with Bodhi Surf & Yoga and Legacy Vacation Resorts. Invest 1% Better with members like Sustainvest and Renewal Funds. And now, thanks to our first ever YouTube channel member, Levi “Save the World” Hildebrand, you can even Watch 1% Better.


Through 1% for the Planet, there’s a way for everyone to make a difference just 1% at a time. We’re confident that together we can save our home planet. But we need you, your friends, your family, your coworkers, and your neighbors to all be a part of the solution, too. Everyone, all together, for our planet. Come on in, the water’s warm—and only getting warmer.

Let us show you how. Visit our website to learn more ways you can Be 1% Better! Throughout our Be 1% Better campaign, 1% for the Planet members are offering exclusive discounts and giveaways. Don’t miss out: register today!

Jaclyn McCarthy