Finding the right nonprofit partner can turn your corporate giving program into a truly strategic alliance. Complete alignment between both parties paves the way to a long-term, mutually beneficial engagement for everyone involved. As a unified force, you and your nonprofit partner can build awareness and reach your goals — while making a difference in the causes that matter the most.
Finding the right partner is easier said than done; every company has unique goals for their nonprofit partnership, and finding a long-term partner that aligns with these goals takes more than a quick Google search. Here are some actionable tips for how to partner with a nonprofit that will get you started on your corporate giving journey.
It starts with you
Like any successful relationship, you need to know yourself first before bringing another party into the mix. If you’re ready to partner with a nonprofit, you need to first ask what you value as a company:
- Why do you want to give back?
- What issue or cause would you like to address with your nonprofit partner?
- Where do you want your giving to have impact? (Is your geographic scope local, regional, national or global?)
- What would an ideal partnership look like for you? Would you prefer to be highly engaged and collaborative with your partner, or more “hands-off”?
- What are your long-term company goals, and how do they align with corporate giving?
- How would you like your employees to be involved with this partnership?
- How will this partnership contribute to your brand story?
These questions should give you a good idea of what your company is looking for from a nonprofit partner, making it much easier for you to find the right fit. Once you’re familiar with these answers, it’s time to start evaluating potential partners.
Choosing the one
There are plenty of nonprofits that would be eager to work with you. But partnering with a nonprofit is all about finding the one that will help you accomplish your goals and truly make a difference. Here are some critical areas you should ask your potential partners about:
- Do they have an annual report that includes tangible impact metrics? In other words, can they clearly demonstrate their impact?
- What is their budget breakdown (i.e. how much of their budget goes to marketing, salaries, impact work, etc.)?
- Will they work with you to determine how much of your donation will go toward an agreed upon project or impact area?
- Are they open to volunteering opportunities for your employees (if that’s one of your goals for the partnership)?
After asking these questions, you should have a better idea of each nonprofits’ potential fit and impact with your business. However, some of these questions can be easier to ask than others.
Talking about financial information or budget breakdowns can be tricky, and many businesses might not know how to initiate these conversations. Thankfully, strategic advising partners like 1% for the Planet have already completed this vetting process for you.
Finding a nonprofit partner with 1% for the Planet
For businesses wondering how to partner with a nonprofit, there’s a lot to consider.
- First, you need to pinpoint what exactly you’re looking for out of your partnership.
- Then, you need to sort through your options to determine which nonprofit will create a lasting, powerful relationship.
- Finally, you'll want to find a trusted third party to help certify your giving. This helps your business communicate both internally and externally that your giving is both authentic and impactful.
Navigating these steps alone can be time-consuming and overwhelming — but 1% for the Planet is here to help.
Our team of expert advisors can help you assess your goals for your nonprofit partnership, and we'll recommend a personalized list of nonprofits that meet your needs. Then, our team can help you design a giving strategy that aligns with your business goals and helps you grow your brand. Each year, we'll certify your giving, helping you communicate your commitment to the world.
Want to learn more about 1% for the Planet business membership? Our free guide Getting Started with 1% for the Planet has everything you need to know!