1% for the Planet businesses let you shop for the planet on Black Friday


This Friday, green is the new black.

Consumerism takes a huge toll on the environment each year. It’s clear, we could all do more to consume less.

Black Friday might be the pinnacle of consumerism, but this year, many 1% for the Planet business members are using the shopping holiday to make a positive impact on our planet.

Everyday, business members dedicate 1% of sales to environmental nonprofits, but on Black Friday they’re going above and beyond their commitment for the planet.


Throughout the year Surfdome donates 1% of all proceeds from Patagonia sales to partner charities, Protect Our Winters UK and #2MinuteBeachClean. In the run-up to Black Friday, Surfdome is redoubling their efforts.

Surfdome opted to support their long term environmental charity partners in the lead up to Black Friday, by donating an additional 1% of gross profits each Friday in November.


MiiR will donate 100% of online and in-store sales to nonprofit partner Kula to complete the funding of their coffee washing station in Rwanda.

You can learn more about this partnership here.


Buy a Tree not a Tee.

In an effort to raise awareness this Black Friday, Grown will be removing all garments from our site and replacing them with GIFT A TREE cards.

Grown wants to challenge the throwaway mentality and invest in our planet.

TidaL NY

Instead of a big event meant to drive units at whatever the cost, TIDAL plans to conduct business as usual… with one caveat. They’re are donating 25% of all proceeds to longtime TIDAL partner, Surfrider NYC, an organization dedicated to keeping New York beaches and oceans clean.

Read more about why Black Friday isn’t for TIDAL.


This Black Friday, Elsk is giving back 100% all of revenue through ELSK.com.

Not to you, but to where it is needed the most: Nature.


Stojo will be donating 100% of proceeds from Black Friday through Cyber Monday to their 1% for the Planet nonprofit partner, Lonely Whale.


A love of nature is a key value at FW. They do not participate in fast fashion—instead of offering fans a discount on Black Friday, they are offering them the opportunity to make a greater contribution in the fight against climate change.

Pure Project Brewing

Pure Project is donating 100% of sales on Black Friday to their nonprofit partners: Conservation Alliance, Protect Our Winters, Plastic Bank, San Diego Coast Keeper, Surfrider San Diego and Outdoor Outreach.


To start their new 1% for the Planet membership strong, Viberg will be donating 25% of the revenue from all Viberg.com purchases made between Black Friday and Cyber Monday (Nov. 29 - Dec. 2) to local organizations focused on old-growth preservation and reforestation.