In 2002, 1% for the Planet began with a simple idea: every business has a responsibility to protect our planet. The truth is, we all have of a responsibility to our planet. As businesses, consumers, and everyday people, we all have part to play.
Today, 1% for the Planet provides the opportunity for not only businesses, but for every individual on this planet to give back to our environment. Our solutions are simple, but our impact is significant. How do we do it?
1% for the Planet inspires people to support environmental organizations through annual memberships and everyday actions. We take the guesswork out of nonprofit giving, so businesses and individuals can rest assured knowing that their giving is certified, and their commitment is amplified through being part of a larger movement. How can you take part?
1. Become a 1% for the Planet business member
Whether you're a Fortune 500 company or a mom and pop shop looking to make a difference, our memberships are accessible for everyone.
Businesses commit to supporting approved environmental nonprofit partners by donating the equivalent of 1% of sales through a combination of monetary, in-kind, and approved advertising expenses, as shown below:
We make it easy by advising our members on giving strategies and then certifying their donations.
But, don't just take our word for it. Dave Buckland, CEO of Buckland Co., just completed his first full year as a 1% for the Planet business member and wants you to know why you should join, too.
"I'll be the first to admit that I had hesitations, most of which were centered around money and how to choose the nonprofit partners I'd be donating to. However, after speaking with a membership manager from 1% for the Planet, I got excited. I learned about high-impact nonprofits that could do great things with the donations, and it became clear that the selection process would be straightforward. At this point, the cash became just another business expense—and I signed up on their website that day." - Dave Buckland
Looking to learn more or get started? Join here or email firstname.lastname@example.org.
2. Become a 1% for the Planet individual member
Like businesses, we offer simplified giving solutions for individuals and advise them to ensure their giving aligns with the issues they care about most.
1% for the Planet individual members have the option to pledge 1% of their annual salary to approved environmental nonprofits in our network through monetary donations and/or volunteer support.
We're happy to offer individual members the flexibility of selecting one of these two giving methods, or some combination of their choosing. For example, an individual who makes $40,000 annually has a 1% pledge amount of $400 and can meet it via one of these ways:
100% monetary donation (1% of the $40,000 salary, or $400)
100% volunteer support (volunteer time valued at $25 USD/hour, or 16 hours)
Any combination of both methods (for instance, 50% of each would equate to a $200 monetary donation and 8 hours of volunteer time)
Not sure where to give or where to start? Check out our newest (and simplest!) way for individual members to give back: the My Planet Pass.
My Planet Passholders become 1% for the Planet members as well as members of our approved nonprofits Protect Our Winters, TreeSisters, National Forest Foundation, Save the Waves Coalition and Slow Food. That means when you purchase your My Planet Pass, you're not just giving back to a single cause, you're supporting every 1% for the Planet issue area: climate, food, land, pollution, water, and wildlife.
With one easy purchase*, Passholders become part of one of the largest global networks of environmental doers, support a diverse portfolio of high-impact nonprofits and receive exclusive member benefits. Are you with us?
*Depending on your personal 1%, the purchase of the My Planet Pass may cover all, or some of your annual pledge. Our members also have the option to cover any remaining part of their pledge with additional monetary donations or by volunteering with any of our nonprofit partners.
Looking to learn more or get started? Join here or email email@example.com.
3. Look for our logo and buy 1% for the Planet
Regardless of whether you're a member (yet!), you can always support the 1% for the Planet network by purchasing for the planet. Next time you buy, keep an eye out for our logo.
The 1% for the Planet seal indicates that a business donates 1% of its annual sales to environmental nonprofits. Every time you buy a product with a 1% for the Planet logo, a portion of your purchase goes back to our planet.
With a little bit of research, you can make sure that every purchase you make is a purchase for the planet. Start with this article by 1% for the Planet business member Matador Network and see how the brands you already love are protecting the environment.
Don't forget: as consumers, we all have the choice to #purchasefortheplanet!