We’ve been encouraging everyone to be 1% better—knowing that if we all pitch in just a little, we can make a world of difference. On June 7 and 8, our network showed up in local communities around the globe to work together and take action for our planet. We believe there’s an opportunity for everyone to make a difference, and our first-ever Days of Action proved just that.
The 1% for the Planet model was built on creating connections between those who want to take action to better our environment with those who do. While we usually say that we connect dollars with doers—for two days of the year, it felt more like connecting doers with doers.
Throughout our Days of Action, we saw incredible collaboration between our nonprofit organizations and business members, 1% for the Planet staff, and most importantly, advocates in local communities that showed up for the planet.
After working side-by-side with our nonprofits and members, we’re invigorated by the energy in our network. Here are just a few highlights from the 22 unique volunteer events that happened around the world:
Days of Action Highlights
Wolfe’s Neck Center for Agriculture & the Environment—Freeport, Maine
Issue area(s): Food, Climate
Wolfe’s Neck Center for Agriculture & the Environment aims to transform our relationship with farming and food for a healthier planet. Originally Wolfe’s Neck Farm, the organization realigned their mission in 2017 to focus on regenerative agriculture in an effort to fight climate change.
Our brand manager, Allyson, and communications coordinator, Jaclyn, made the trip down to Freeport, Maine to volunteer at Wolfe’s Neck Center. Our staff members were joined by new 1% for the Planet business member Arctic Lynx Maternity and Cornerstones of Maine, a transitional housing program for youth.
The day was spent on the farm, thinning turnip beds and harvesting seaweed from the ocean to give the asparagus crops extra nutrients. The Wolfe’s Neck Center team taught volunteers about the importance of going beyond sustainable farming and using regenerative practices to make a positive impact through agriculture.
Wolfe’s Neck Center is supported by 1% for the Planet member: Maine Beer Company.
The Rozalia Project for a Clean Ocean—Marblehead, Massachusetts
Issue area(s): Pollution, Water
Continuing their Days of Action road trip down the coast of New England, Allyson and Jaclyn participated in a beach clean-up with the Rozalia Project. Local volunteers and Rozalia Project crew members cleaned Marblehead beaches and gathered at a school nearby to collect data from their findings.
The Rozalia Project’s goals are simple: a clean, protected and thriving marine ecosystem. From lobster traps to Juul pods and everything in between, volunteers collected thousands of pieces of trash—showing that we all clearly should be doing more to keep our ocean and beaches clean.
The Rozalia Project is supported by 1% for the Planet members: Surf Sweets, Dooster, Patagonia Works, Mapleview Sugarworks, Velocitek Inc, New Wash by Hairstory, Monique Rotteveel Active Wear, LARQ and more!
The River Project NYC—New York, New York
Issue area(s): Water, Wildlife
The River Project works to protect and restore the ecosystem of the Hudson River Estuary and New York Harbor. During their Days of Action, volunteers worked in the River Project Wetlab to assist in cleaning and building habitats for marine fish and invertebrates. Our nonprofit manager, Gabby, traveled down to New York City for the experience and was joined by 1% for the Planet business member Hairstory.
Issue area(s): Pollution
SOLVE aims to bring Oregonians together in an effort to improve our environment and build a legacy of stewardship. During Days of Action, they did so through a park cleanup at Lents Park in Southeast Portland.
1% for the Planet member One Hundred Seconds participated in the the event with other local companies Portland General Electric and Portland UPS joining in, too. Together, the crew of volunteers collected 175 pounds of trash.
New Haven Farms & Land Trust—New Haven, Connecticut
Issue area(s): Land, Food
New Haven Land Trust works to ensure a healthier community and environment through stewardship and land cultivation. Our Northeast membership manager, Carla, helped volunteer for the day alongside 1% for the Planet members Sourced Adventures, Impact Growth Partners and Hugo & Hoby. Together, the volunteer crew prepped garden beds, planted new vegetables and helped their urban farm get ready for the season. Every year, this urban farm produces thousands of pounds for the neighborhood!
New Haven Farms & New Haven Land Trust is supported by 1% for the Planet member: Patagonia Works.
Green Mountain Club—Duxbury, VT
Issue area(s): Land
The Green Mountain Club protects and maintains the Long Trail System in Vermont through education and stewardship of the state’s trails and mountains. Our certification manager, Ashley, assisted in this mission as she volunteered with their backcountry caretakers. Together, they hiked 11 miles, bringing much needed supplies to the field staff.
Vermont Youth Conservation Corps (VYCC)—Richmond, Vermont
Issue area(s): Land, Food
The Vermont Youth Conservation Corps connects young people to land, community and one another in an effort to teach responsibility and better our world. Our foundation gift officer, Rebecca, witnessed their work in action as she volunteered at VYCC and was joined by a local high school.
Volunteers spent the day planting a row of cucumbers and kohlrabi, food that will eventually be a part of the Health Care Share program.
Vermont Youth Conservation Corps is supported by 1% for the Planet member: The Skinny Pancake.
Lake Champlain Land Trust—Shelburne, Vermont
Issue area(s): Land, Water
Lake Champlain Land Trust works to conserve the islands, shores, habitats and natural areas of Lake Champlain. For Days of Action, volunteers helped protect native trees and remove invasive species within a restored floodplain forest protecting the water quality of Lake Champlain.
1% for the Planet COO, Jon and our newest intern, Jess, helped clear over 150 invasive parsnips from the land and cleared all invasive Dame’s Rocket plants from a large riverbank. They were joined by LCLT’s 1% for the Planet partner, Natural Mattress Company. And, in true Vermont fashion, Ben & Jerry’s also showed up to help out!
Alberta Wilderness Association—Calgary, AB, Canada
Issue area(s): Land, Wildlife
Alberta Wilderness Association is dedicated to the conservation of wilderness and preserving wild spaces in Canada. On a very cool and rainy day, the intrepid team of volunteers at AWA's Historic 109-year-old Hillhurst Cottage School, washed 100-year-old windows, dug a sunflower bed, planted dragon's breath to border flower beds, removed noxious weeds, refreshed the paint on historic doorways, patched areas of the ceiling and we enjoyed a wonderful meal together.
Issue area(s): Land
Forterra works to secure lands—both rural and urban—in an effort to provide a sustainable future for all. Located in the Puget Sound, volunteers helped restore the forest section of Golden Gardens Park. 1% for the Planet members Modern Species and Nth Degree Snacks worked together to remove invasive weeds and plant native species that return the forest to a more natural ecosystem.
other days of action locations
In addition to the above highlights from staff and other participants, we expect to hear more from attendees at the below locations. Check back!
Miami Waterkeeper—Key Biscayne, Florida
Intervale Center—Burlington, Vermont
Hawaiian Islands Land Trust—Wailuku, Hawaii
Urban Sprouts—San Francisco, California
Boston Harbor Islands—Boston, Massachusetts
Appalachian Mountain Club—Weston, Massachusetts
Mountain True—Asheville, NC
Land Conservancy of San Luis Obispo County—San Luis Obispo, California
LA Compost—Panorama City, California
Earth Corps—Seattle, Washington
In addition to thanking our event hosts, attendees and staff, we want to thank our Days of Action sponsor, 1% for the Planet member Avocado Green Mattress.