MEMBERSHIP
—
Australia & New Zealand

A straightforward environmental certification.

You contribute, we certify.
It's that simple.

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High impact with a low lift.

You contribute directly, we certify it, everyone wins.

So you can spend more time being a business for good.

Certify your impact with us

BRANd AWARENESS

One-third of Australian consumers recognize our logo.

get recognized

One-third of Australian consumers recognize our logo.

BRANd AWARENESS 👀

1 in 4 German consumers recognize our logo!

BRANd AWARENESS 👀

Nearly one-third of Canadian consumers recognize our logo.

1% for the Planet 💚 🇨🇦

BRANd AWARENESS 👀

One-quarter of Japanese Gen Z and Millennial consumers recognize our logo.

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BRANd AWARENESS 👀

One-third of UK consumers recognize our logo.

BRAND PERCEPTION

Half of Australian consumers say our logo positively influences purchasing decisions.

future proof your business

65% of Australians^* say our logo positively influences their purchasing decisions.

*Future generations (18-34) are choosing brands with environmental values

BRAND PERCEPTION 👍

38% of German consumers say our logo positively influences purchasing decisions.

And almost half of millennials and Gen Z!

BRAND PERCEPTION 👍

45% of Canadian consumers say our logo positively influences purchasing decisions.

BRAND PERCEPTION 👍

17% of Japanese consumers say our logo positively influences purchasing decisions.

BRAND PERCEPTION 👍

43% of UK consumers say our logo positively influences purchasing decisions.

AND: Over half of Gen Z (51%!) and 44% of Millennials!

BRAND PERCEPTION 👍

46% of US consumers say our logo positively influences their purchasing decisions.

A GLOBAL MOVEMENT with local impact

1% for the Planet Members and Impact Partners work together to solve our planet’s most pressing issues.

Membership is a simple and powerful environmental activism solution for businesses.

Joining is easy

Curious about membership dues?

12803

4241

8562

939

110

TOTAL CERTIFIED IMPACT

12803

4241

8562

939

110

MEMBERS

12803

4241

8562

939

110

IMPACT PARTNERS

12803

4241

8562

939

110

COUNTRIES REPRESENTED

How it works

The 1% for the Planet model is convenient for businesses, credible for consumers and impactful for people and the planet.

Commit

Commit to contributing 1% of your annual turnover to vetted 1% for the Planet Impact Partners.

Contributes

Contribute 1% of your annual revenue to one or more impact partners.

Certify

Submit proof of annual revenue and contribution receipts to our team each year to complete your certification.

Amplify

Connect with the 1% for the Planet network, share your 1% story, and leverage the power of our logo to communicate your commitment.

There are three levels of 1% for the Planet membership:

a woman hiking with a cotopaxi backpack with an actual cotopaxi carrying cotopaxi packs as well

Full Company Membership

Full Company

For full company members, we certify contributions accounting for 1% of your company’s total annual revenue. Because you contribute 1% of your total annual revenue to environmental causes, you can use our 1% for the Planet logo across every channel and on all of your products. You can become a full-company member no matter how much your company does in annual sales.

Examples: Patagonia, Maine Beer Company, Klean Kanteen, Cotopaxi

Steaz Tea cans on a path with a grassy background

Brand Level Membership

Brand Level

Brand level membership is for brands or companies that are owned by a larger entity. They commit to contributing 1% of total annual revenue for all sales made through the brand and must provide proof of revenue for the sales of the brand. While the brand has full access to use the 1% for the Planet logo to use on products and across all channels, the parent company does not. Brand level membership may also apply to multinational companies who choose to commit to contributing 1% of total annual revenue for all sales made in specific countries.

Examples: Steaz Teas (parent company Nova Naturals), Ayacucho (owned by yonderland)

a person sitting crossed legged atop an avocado green mattress smiling

Product Line Membership

Product Line

Product line members commit to contributing 1% of revenue from the sales of a specific product or service.

Product line members may use the 1% for the Planet logo only on products that are registered under their membership
You must be able to submit proof of revenue for only the product(s) registered under your product line membership at the time your certification is due

EXAMPLES:

Your top selling item, service, SKU or “hero product” like Avocado Green Mattress

A category of products or services like Coyuchi, Fair Trade & Fibershed Wool products

Flexibility is baked in.

We believe in the power of relationships between businesses and impact partners.

Each year, your contributions can be any combination of what works best for you and your impact partners:

Monetary giving
In-kind donations
Employee volunteer time
1% for the Planet Advertising donations

Ready to learn more?

Join the movement

A Rozalia project volunteer day pulling plastic from waterways onto the beach and recording the progress

What our members are saying.

The 1% for the Planet model provides businesses with more than just an easy way to give back.

"Home has always been the center of OXO’s world. When we joined 1% in 2019, home was, and remains, more important than ever. We also think a lot about the home we all share—the planet. 1% for the Planet has allowed us to connect to more people and organizations in order to make sure that we can make the everyday better for decades to come —for the home, and for our planet—the home we all share."

AMALIA SAFRAN, BRAND COMMUNICATIONS MANAGER at OXO

"Our 1% for the Planet giving is tied into everything we do, and we repeatedly hear from customers that it is something that matters to them and influences their decision-making when it comes to purchasing beer.

ANNE MARISIC, PARTNERSHIPS AND COMMUNICATIONS AT MAINE BEER COMPANY

"We launched an entire collection, ENO Giving Back Hammock Collection, designed to support our partners from 1% for the Planet with a portion of proceeds from each hammock sold going back to the respective organizations. The program is trackable and we see great support for our partnership hammocks."

Anna Rawlins, Marketing Director at ENO

“We see 1% for the Planet as Avocado’s advocacy or activism “plug-in.” It connects us to a vetted army of nonprofits that are doing the work we want to support. With the 1% team’s help, we can quickly find the right resource to help support the issue we are looking to publicly support. It allows us to be nimble and reactive and truly live our values out in real time.”

JESSICA HANN, SVP BRAND & SUSTAINABILITY at AVOCADO GREEN BRANDS

We couldn't do it without the 1% community. When I think of my founder friends who have the greatest influence on me, they're all 1% for the Planet members. The values are contagious.”

SCOTT WOODS, CEO, WEST ARETE

Interested in learning more?

Let us know a bit about your company and one of our membership specialists will be in touch.

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