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MEMBERSHIP
Customers expect more.
1% means more.
Real impact, less paperwork.
Consumers know us, trust us, and we provide your brand with certified credibility.
All the while, you're supporting people and the planet.
That's what they call a win-win-win.
All the while, you're supporting people and the planet.
That's what they call a win-win-win.
Stay credible with your environmental commitment with our no-fuss green certification...
...so you can spend more time supporting people and the planet.
That's what they call a win-win-win in the industry.
...so you can spend more time supporting people and the planet.
That's what they call a win-win-win in the industry.
Membership supports people, planet, and your marketing muscle.
With 1% for the Planet membership, your business can achieve its environmental commitments and benefit from increased brand affinity and recognition with our logo.
BRANd AWARENESS
Over a third of US consumers recognize our logo.
get recognized
One-third of Australian consumers recognise our logo.
BRANd AWARENESS 👀
1 in 4 German consumers recognize our logo!
BRANd AWARENESS 👀
Nearly one-third of Canadian consumers recognize our logo.
1% for the Planet 💚 🇨🇦
BRANd AWARENESS 👀
One-quarter of Japanese Gen Z and Millennial consumers recognize our logo.
BRANd AWARENESS 👀
One-third of UK consumers recognize our logo.
BRAND PERCEPTION
46% of US consumers say our logo positively influences purchasing decisions.
future proof your business
65% of Australians* say our logo positively influences their purchasing decisions.
*Future generations (18-34) are choosing brands with environmental values
BRAND PERCEPTION 👍
38% of German consumers say our logo positively influences purchasing decisions.
And almost half of millennials and Gen Z!
BRAND PERCEPTION 👍
45% of Canadian consumers say our logo positively influences purchasing decisions.
BRAND PERCEPTION 👍
17% of Japanese consumers say our logo positively influences purchasing decisions.
BRAND PERCEPTION 👍
43% of UK consumers say our logo positively influences purchasing decisions.
AND: Over half of Gen Z (51%!) and 44% of Millennials!
BRAND PERCEPTION 👍
46% of US consumers say our logo positively influences their purchasing decisions.
A GLOBAL MOVEMENT
1% for the Planet Members and Impact Partners work together to solve our planet’s most pressing issues.
Membership is a simple and powerful environmental activism solution for businesses. You contribute, we certify, and the impact grows.
Curious about membership dues?
$
12803
30
56
64
110
8562
4241
939
M
TOTAL CERTIFIED IMPACT
12803
30
56
64
110
8562
4241
939
ORGANIZATIONS MAKING IMPACT
12803
30
56
64
110
8562
4241
939
COUNTRIES REPRESENTED
High impact, low lift.
The 1% for the Planet model is convenient for businesses, credible for consumers and impactful for people and the planet.
Commit to contributing 1% of your annual revenue to vetted impact partners.
Contribute 1% of your annual turnover directly to one or more impact partners.
Submit proof of annual revenue and contribution receipts to our team each year to complete your certification.
Connect with the 1% for the Planet network, share your 1% story, and leverage the power of our logo to communicate your commitment.
There are three levels of 1% for the Planet membership
Full Company Membership
Full Company
For full company members, we certify contributions accounting for 1% of your company’s total annual revenue. Because you contribute 1% of your total annual revenue to environmental solutions, you can use our 1% for the Planet logo across every channel and on all of your products. You can become a full-company member no matter how much your company does in annual sales.
Examples: Patagonia, Maine Beer Company, Klean Kanteen, Cotopaxi
Brand Level Membership
Brand Level
Brand level membership is for brands or companies that are owned by a larger entity. They commit to contributing 1% of total annual revenue for all sales made through the brand and must provide proof of revenue for the sales of the brand. While the brand has full access to use the 1% for the Planet logo to use on products and across all channels, the parent company does not. Brand level membership may also apply to multinational companies who choose to commit to contributing 1% of total annual revenue for all sales made in specific countries.
Examples: Steaz Teas (parent company Nova Naturals), Ayacucho (owned by yonderland)
Product Line Membership
Product Line
Product line members commit to contributing 1% of revenue from the sales of a specific product or service.
- Product line members may use the 1% for the Planet logo only on products that are registered under their membership
- You must be able to submit proof of revenue for only the product(s) registered under your product line membership at the time your certification is due
EXAMPLES:
- Your top selling item, service, SKU or “hero product” like Avocado Green Mattress
- A category of products or services like New Belgium Brewing - Fat Tire and Mountain Time Lager.
Flexibility is baked in.
We believe in the power of relationships between businesses and impact partners.
Contributions to impact partners can include any combination of:
- Monetary gifts
- In-kind donations (products or services)
- Employee volunteer time
- 1% for the Planet approved advertising
Members may also direct up to 50% of their 1% contribution (via monetary support) to vetted enterprise impact partners.
This enables more access to critical environmental solutions and integration with a company's broader sustainability strategy.
Ready to learn more?
Interested in learning more?
Let us know a bit about your company and one of our membership specialists will be in touch.
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