It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.
1% for the Planet 47 Maple Street, Suite 103, Burlington, VT 05401, United States (802) 861-0460 info@onepercentfortheplanet.org
