Ever wonder how 1% for the Planet began?

It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.


Yvon Chouinard, founder of Patagonia


Craig Mathews, founder of Blue Ribbon Flies

Katherine Cousins Meet Katherine
Hilary Dessouky, Board Secretary Meet Hilary
Howard Fischer Meet Howard
Elizabeth McNichols Meet Elizabeth
Jim Osgood, Board Treasurer Meet Jim
Marc Randolph Meet Marc
Kristine Stratton Meet Kristine
Kurt Weinsheimer Meet Kurt
T.J. Whalen, Board Chair Meet T.J.