Ever wonder how 1% for the Planet began?

It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.


Yvon Chouinard, founder of Patagonia


Craig Mathews, founder of Blue Ribbon Flies


Benjamin Peeters Meet Benjamin
Bree Arsenault Meet Bree
Elizabeth McNichols Meet Elizabeth
Hilary Dessouky, Board Secretary Meet Hilary
Howard Fischer Meet Howard
Jim Osgood, Board Treasurer Meet Jim
Katherine Cousins Meet Katherine
Kristine Stratton Meet Kristine
Kurt Weinsheimer Meet Kurt
Marc Randolph Meet Marc
Nicolas Ibanez Meet Nicolas
Rochelle Webb Meet Rochelle
T.J. Whalen, Board Chair Meet T.J.