brand awareness results

The Power of Our Logo

1% for the Planet black logo
What's in a logo? The 1% for the Planet logo is more than just a design; it shows what we stand for: commitment, credibility, and making a difference. When you see it, you know it's a real promise that people everywhere understand and value.
chevron shape
coffee bags showing the 1% for the Planet logo
the 1% for the Planet logo on a Caudalie ad in NYC
the 1% for the Planet logo on an OONI retail display
a four pake of 4 pines ultra low beer with a 1% for the planet logo
Ocean's Halo Broths with 1% for the Planet logo
Necessaire products with 1% for the Planet loto
Patagona 1% for the Planet Hang tags

What our logo means

For our members: showing you're a leader.

Businesses that certify 1% of their annual sales to our environmental nonprofits get to use the 1% for the Planet logo. It's like a badge that shows you care about people and the planet. It shows your leadership to those who matter most—your customers, partners and employees.

For consumers

Supporting brands that matter

maine beer co tap handle with 1% for the Planet logo

When shoppers see our logo, they know their money is making a positive impact. Whether you are shopping for skincare, a mattress or a new accountant, the 1% for the Planet network includes thousands of product and service businesses across the globe.

Unlike other certifications,
our logo uniquely highlights point-of-sale impact, clearly communicating to customers how their purchase contributes to a healthier planet. 


For impact partners

Getting the support they need

a volunteer doing plastic pickup at a beach

For the incredible nonprofits and environmental partners we work with, our logo can mean funding for their vital work in protecting the planet.

Additionally, we thoroughly vet them, so our logo assures people that they're trustworthy and driving meaningful impact.

For employers

Retaining and supporting your team

two 1% for the Planet Sessions attendees networking

Companies that use our logo show they care about more than just profit. This helps them attract and retain talented people who want to work for a company that shares their values.

For the last decade, we’ve been measuring our brand awareness and influence across key global markets.

Since 2016, our brand awareness has grown by

154%

Known around the world

Three human head silhouettes side by side with the center one in teal and the others in white.

31%

Nearly one in three people in global markets have heard of 1% for the planet

Consumers trust our logo

Three products with 1% For The Planet logos: a box, a rectangular package, and a cylindrical container.

41%

of people in our global markets would be influenced to buy a product or service displaying the 1% for the planet logo

Awareness & influence by country

Awareness

1.
Germany
35%
Solid teal circle on a white background.
2.
netherlands
35%
Solid teal circle on a white background.
3.
France
34%
Solid teal circle on a white background.
4.
United kingdom
33%
Solid teal circle on a white background.
5.
United states
33%
Solid teal circle on a white background.
6.
Australia
32%
Solid teal circle on a white background.
7.
Canada
30%
Solid teal circle on a white background.
8.
Japan
14%
Solid teal circle on a white background.

Positive purchasing intent

1.
AUSTRALIA
49%
Solid teal circle on a white background.
2.
CANADA
45%
Solid teal circle on a white background.
3.
France
45%
Solid teal circle on a white background.
4.
United STATES
44%
Solid teal circle on a white background.
5.
NETHERLANDS
43%
Solid teal circle on a white background.
6.
UNITED KINGDOM
43%
Solid teal circle on a white background.
7.
GERMANY
38%
Solid teal circle on a white background.
8.
Japan
14%
Solid teal circle on a white background.
+52%
increase in brand awareness IN GERMANY SINCE 2023
+50%
increase in brand awareness IN THE UNITED KINGDOM SINCE 2023
+26%
increase in POSITIVE purchasing intent IN Australia SINCE 2023
+13%
increase in POSITIVE purchasing intent IN FRANCE & canada SINCE 2023

Cool people support us

Famous members and celebrities are part of our movement! Starting with our very own founders, Yvon Chouinard and Craig Mathews, to members like Matthew McConaughey (alright, alright, alright) to Scar Jo to Jonathan Van Ness, Kendall Jenner, Jack Johnson, Jason Momoa, Alex Honnold, Leah Thomas, Jessica Biel and more. The voices and actions of notable members and celebrities amplify our logo and movement.

Ready to harness the power of our logo?

Explore membership