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brand awareness results
The power of our logo
What's in a logo? The 1% for the Planet logo shows what we stand for: commitment, credibility, and making a difference.
When you see it, you know it's a real promise that people everywhere understand and value.
When you see it, you know it's a real promise that people everywhere understand and value.
What our logo means
For our members: showing you're a leader.
Businesses that certify 1% of their annual sales to our impact partners get to use the 1% for the Planet logo. It's like a badge that shows you care about people and the planet. It shows your leadership to those who matter most—your customers, partners and employees.
For consumers
Supporting brands that matter
When shoppers see our logo, they know their money is making a positive impact. Whether you are shopping for skincare, a mattress or a new accountant, the 1% for the Planet network includes thousands of product and service businesses across the globe.
Unlike other certifications, our logo uniquely highlights point-of-sale impact, clearly communicating to customers how their purchase contributes to a healthier planet.
For impact partners
Getting the support they need
For the incredible impact partners we work with, our logo can mean funding for their vital work in protecting the planet.
Additionally, we thoroughly vet them, so our logo assures people that they're trustworthy and driving meaningful impact.
For employers
Retaining and supporting your team
Companies that use our logo show they care about more than just profit. This helps them attract and retain talented people who want to work for a company that shares their values.
For the last decade, we’ve been measuring our brand awareness and influence across key global markets.
Since 2016, our brand awareness has grown by
154%
Known around the world
31%
Nearly one in three people in global markets have heard of 1% for the planet
Consumers trust our logo
41%
of people in our global markets would be influenced to buy a product or service displaying the 1% for the planet logo
Awareness & influence by country
Awareness
1.
Germany
35%
2.
netherlands
35%
3.
France
34%
4.
United kingdom
33%
5.
United states
33%
6.
Australia
32%
7.
Canada
30%
8.
Japan
14%
Positive purchasing intent
1.
AUSTRALIA
49%
2.
CANADA
45%
3.
France
45%
4.
United STATES
44%
5.
NETHERLANDS
43%
6.
UNITED KINGDOM
43%
7.
GERMANY
38%
8.
Japan
14%
+52%
increase in brand awareness IN GERMANY SINCE 2023
+50%
increase in brand awareness IN THE UNITED KINGDOM SINCE 2023
+26%
increase in POSITIVE purchasing intent IN Australia SINCE 2023
+13%
increase in POSITIVE purchasing intent IN FRANCE & canada SINCE 2023
Cool people support us
Famous members and celebrities are part of our movement! Starting with our very own founders, Yvon Chouinard and Craig Mathews, to members like Matthew McConaughey (alright, alright, alright) to Scar Jo to Jonathan Van Ness, Kendall Jenner, Jack Johnson, Jason Momoa, Alex Honnold, Leah Thomas, Jessica Biel and more. The voices and actions of notable members and celebrities amplify our logo and movement.
Ready to harness the power of our logo?