brand awareness results
The Power of Our Logo
What our logo means
For our members: showing you're a leader.
Businesses that certify 1% of their annual sales to our environmental nonprofits get to use the 1% for the Planet logo. It's like a badge that shows you care about people and the planet. It shows your leadership to those who matter most—your customers, partners and employees.
For consumers
Supporting brands that matter
When shoppers see our logo, they know their money is making a positive impact. Whether you are shopping for skincare, a mattress or a new accountant, the 1% for the Planet network includes thousands of product and service businesses across the globe.
Unlike other certifications, our logo uniquely highlights point-of-sale impact, clearly communicating to customers how their purchase contributes to a healthier planet.
For impact partners
Getting the support they need
For the incredible nonprofits and environmental partners we work with, our logo can mean funding for their vital work in protecting the planet.
Additionally, we thoroughly vet them, so our logo assures people that they're trustworthy and driving meaningful impact.
For employers
Retaining and supporting your team
Companies that use our logo show they care about more than just profit. This helps them attract and retain talented people who want to work for a company that shares their values.
For the last decade, we’ve been measuring our brand awareness and influence across key global markets.
Since 2016, our brand awareness has grown by
154%
Dive into the numbers
31%
Nearly one in three people in global markets have heard of 1% for the planet
Polling Methodology
41%
of people in our global markets would be influenced to buy a product or service displaying the 1% for the planet logo
Awareness & influence by country
Awareness
Positive purchasing intent
Globally recognized as a top environmental certification
1% for the Planet is proud to be ranked a top environmental certification—a testament to the trust that businesses and consumers place in our robust and transparent standards.
It’s not charity. It’s business strategy. Get the guide to find out more.
1% for the Planet ranked 2nd among third-party environmental certifications per 2025 Harris Poll competitive benchmarking data
Cool people support us
Famous members and celebrities are part of our movement! Starting with our very own founders, Yvon Chouinard and Craig Mathews, to members like Matthew McConaughey (alright, alright, alright) to Scar Jo to Jonathan Van Ness, Kendall Jenner, Jack Johnson, Jason Momoa, Alex Honnold, Leah Thomas, Jessica Biel and more. The voices and actions of notable members and celebrities amplify our logo and movement.
Ready to harness the power of our logo?