Colors
What you’ll find here:
- Primary colors
- Secondary colors
- Neutral colors
- Color distribution
The 1% for the Planet color palette consists of three groups of color: our brand blues, a neutral palette and a secondary palette.
Primary colors
The brand blues are our tried-and-true colors that most people would associate with our brand globally. They project a sense of credibility and transparency, while bringing to mind the oceans that cover the majority of our planet.
Pacific Blue
HEX CODE: #1791D1
CMYK: 77, 31, 0, 0
RGB: 24, 145, 208
PANTONE 3538 C
Atlantic Blue
HEX CODE: #00578A
CMYK: 98, 69, 22, 6
RGB: 0, 86, 137
PANTONE 7462 C
Black
HEX CODE: #000000
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
PANTONE BLACK 6 C
White
HEX CODE: #FFFFFF
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
PANTONE BRIGHT WHITE
Secondary colors
The secondary palette is used to bring variation and energy to our brand. These colors provide the mobilizing power and excitement to complement the blue tones. They work best when used on their own or with a color from the neutral palette, rather than in conjunction with another secondary palette color.
Ember
HEX CODE: #D85935
CMYK: 10, 79, 89, 1
RGB: 218, 90, 53
PANTONE 7579 C
Juniper
HEX CODE: #357771
CMYK: 80, 36, 54, 14
RGB: 52, 119, 114
PANTONE 2213 C
Marigold
HEX CODE: #F2A61E
CMYK: 3, 38, 100, 0
RGB: 242, 167, 30
PANTONE 4008 C
Neutral colors
The neutral palette is able to pair with any of the secondary palette colors or brand blues. It is the bridge between the blues and the secondary palette, and provides flexibility and contrast to the bold colors found in the secondary palette.
Sandstone
HEX CODE: #E6D8AE
CMYK: 10, 11, 35, 0
RGB: 230, 216, 174
PANTONE 7506 C
Glacier
HEX CODE: #BDE6F1
CMYK: 24, 0, 4, 0
RGB: 189, 230, 241
PANTONE 7457 C
Glacier
HEX CODE: #BDE6F1
CMYK: 24, 0, 4, 0
RGB: 189, 230, 241
PANTONE 7457 C
Midnight
HEX CODE: #0E2B4C
CMYK: 100, 84, 42, 41
RGB: 14, 43, 76
PANTONE 2767 C
Slate
HEX CODE: #3E5369
CMYK: 80, 62, 41, 23
RGB: 63, 83, 105
PANTONE 4143 C
Stratus
HEX CODE: #B0C0CD
CMYK: 31, 17, 13, 0
RGB: 176, 192, 205
PANTONE 5445 C
Color distribution
Our primary blues are the colors that we show up with when presenting our brand to the world.
Our secondary colors come into play to give our brand additional dimension, but are used more sparingly.