Brand Guidelines
The 1% for the Planet® Brand Guidelines ensure consistency and compliance for our globally recognized brand. In the pages that follow, you’ll find directions on how to use the 1% for the Planet logos and details on our style, typography, brand colors and examples of our logo in action.
Our mission
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive.
We inspire businesses to support environmental solutions through membership and everyday actions. We make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.
Brand pillars
We’ve established four pillars of our brand to help guide every decision that we make.
We're impactful.
We are a solutions-focused organization that works to drive timely and effective environmental impact.
Our impact to date and expertise in environmental philanthropy is what makes the call to join 1% for the Planet so compelling.
We're mobilizing.
We are a catalyst for collective action. We connect individuals, businesses and nonprofits to accelerate environmental philanthropy.
The 1% for the Planet network creates a sense of urgency and aspiration—because giving back is no longer optional, it’s essential for our future.
We're credible.
We are a leader in certification. Our logo represents transparency as we hold our members accountable in their commitment to environmental philanthropy.
Our impact to date, stories of partnership and our global community demonstrate our integrity. As our network grows, so does our credibility.
We're global.
We are a global organization—from the breadth of our network to our expansive impact. We work to deepen accessibility to ensure our planet and all people thrive.
Our global network is the collective response to the reality that, although disproportionately, the environmental crisis affects us all. We’re big picture.