Using our logos
What you'll find here:
- How to use our logo on the web
- How to use our logo in print
- Minimum size requirements
- Minimum safe space
- Best-in-class logo usage examples
In order to maintain a strong, consistent and successful brand, we ask that you do not warp the dimensions of our logo, change the wording on the logo, or change the colors of our full-color globe logo.
Logo use on web
When used digitally, the 1% for the Planet logo should link directly to onepercentfortheplanet.org or your company’s 1% for the Planet profile in the member directory. If a hyperlink is not possible, include accompanying text such as “Learn more at 1ftp.co.”
To maintain clarity and legibility, we recommend a minimum logo height of 75 pixels for web banners and email headers, and 80 pixels for standard web pages.
The 1% for the Planet logo may only be displayed in digital materials that are clearly identified as belonging to the certified company, including visible use of the company name or logo.
Logo use in print
For use on packaging, signage and printed materials, include the text “1ftp.co” alongside the 1% for the Planet logo to direct consumers to further details about the certification.Ensure that the 1% for the Planet logo and your company’s logo or name are positioned in close proximity. Please note, the following sizing guides are recommendations–we understand each package presents it’s own limitations.
PRIMARY LOGO MINIMUM SIZE
To ensure legibility, clarity and brand consistency, the height of the stacked logo should avoid being reduced to less than 0.25 inches in height.
When using the horizontal version of the logo, the overall height should avoid being shown at less than 0.16 inches.
PRIMARY LOGO MINIMUM SIZE
To ensure legibility, clarity and brand consistency, the height of the stacked logo should avoid being reduced to less than 0.5 inches in height.
When using the horizontal version of the logo, the overall width should avoid being shown at less than 0.5 inches in length.
Logo use in video
When used in video ads, animations and films the logo must be shown in clear association with the certified company, either within the same frame as the company’s name or logo, or immediately following it as part of a continuous animated sequence.
Do not animate the 1% for the Planet logo in any way other than the approved animations we have available in the motion section of the brand guidelines.
Minimum safe space
The 1% for the Planet primary logo and certified seal should clear a safe distance from any other elements in a composition.
Best-in-class logo use examples
A collection of various use cases from our network; from social media to print packaging, these members get it right.
