brand guidelines
Member Logo Use
1% for the Planet strongly advises against any use or adaptation of our logos and trademarks outside the explicit parameters outlined in these Brand Guidelines.
Deviating from these standard specifications may expose your organization to regulatory scrutiny under applicable consumer protection and green claims laws, and 1% for the Planet disclaims liability for non-compliant trademark usage.
Member logo use
Selecting the right logo
Use this guide to choose the logo that suits your certification status, membership level, marketing/selling region, or specific designation (e.g., France-based members, Impact Partners).
Below, you will also find guidance on EU compliance, including new logos that meet ECGT-Directive Standards. Please note that you may use these certified logos only after completing one full fiscal year of certification. New members can review specific onboarding guidance below.
Are you a new member who hasn’t completed certification yet?
Prior to completing your first certification, you may use our primary brand logos on your website and social media to communicate affiliation and commitment. However, note that the primary logo must be accompanied by an explanation of your status within the same field of vision as the primary logo.
e.g., “We have committed to give back 1% of our annual sales to vetted and approved impact partners. Our first certification will take place after our current fiscal year ends, [Fall 2027].”
Wait to add our 1% for the Planet certified business or product logo to your products, packaging and marketing materials until after your first certification. This is essential for ECGT compliance.
Are you a whole company or brand-level certified BUSINESS MEMBER looking for the most comprehensive logo?
Any certified member in our global network may use this new comprehensive, compliant logo.
All whole-company and brand-level certified members selling or marketing to EU consumers must use this logo.
Use this ECGT Directive-compliant logo on your products, packaging and marketing materials to ensure your 1% for the Planet claims meet current EU transparency standards.
ARE YOU A 1% FOR THE PLANET PRODUCT LINE MEMBER?
All certified product line members must use this logo.
ARE YOU A 1% FOR THE PLANET FRANCE MEMBER?
French members of 1% for the Planet can use either the English or the French versions of the certified business and certified product logos. Please refer to the relevant guidelines for use of each.
Les entreprises membres en France de 1% for the Planet peuvent utiliser les versions en anglais ou en français des logos “Certified Business” et “Certified Product”. Merci de vous référer aux consignes d’usage pour chacun.
DO YOU WANT TO USE THE 1% FOR THE PLANET BRAND PRIMARY LOGO?
The primary logo is still available for use by members who DO NOT SELL OR MARKET to consumers in the EU.
If you’re a 1% for the Planet member based in the EU, see logos above. If you need to use this version of our logo for any reason, it is our understanding that members can continue to use the primary logo on their website and social media so long as it is accompanied by written context that sufficiently explains their status in the network.
For example, when referring to 1% for the Planet, the organization and global movement, or when explaining their 1% for the Planet membership and what the 1% commitment entails.
Are you a 1% for the Planet impact partner?
1% for the Planet Impact Partners should use this logo to demonstrate to both members and consumers that they are eligible donation recipients. This logo should NOT be used by 1% for the Planet Members in any capacity.
Certified business logos
The 1% FOR THE PLANET CERTIFIED BUSINESS seal upholds the highest standard for global compliance and is the only logo that should be used on packaging, marketing materials and at point of sale within the EU.
1% for the Planet Business Members can use this certification seal only after they’ve successfully certified a fiscal year.
Visit 1FTP.CO to learn more about the Empowering Consumers for the Green Transition directive and what it means for your 1% for the Planet membership.
Certified product logos
A 1% for the Planet Certified Product commits 1% of annual revenue of that product or product line to vetted and approved impact partners. This logo confirms that 1% for the Planet has verified this annual commitment.
Use of this logo is restricted to packaging and marketing materials specifically associated with participating products. Any use of the logo outside of this specific use is not allowed. Any product-line logo use must be approved by 1% for the Planet prior to the start of membership or when any new logo use arises.
Visit 1FTP.CO to learn more about the Empowering Consumers for the Green Transition directive and what it means for your 1% for the Planet membership.
French certified business & product logos
French members of 1% for the Planet can use either the English or the French versions of the certified business and certified product logos. Please refer to the relevant guidelines for use of each.
Les entreprises membres en France de 1% for the Planet peuvent utiliser les versions en anglais ou en français des logos “Certified Business” et “Certified Product”. Merci de vous référer aux consignes d’usage pour chacun.
Impact partner logo
Impact partners can utilize this seal on their websites and social media to signal to businesses and individuals that they're eligible for contributions through 1% for the Planet membership. Our logo gives your organization third-party credibility.
Applying our logos
What you’ll find here:
- How to use our logos on the web
- How to use our logos in print
- Minimum size requirements
- Minimum safe space
Logo use on web
When used digitally, the 1% for the Planet logo should link directly to onepercentfortheplanet.org or your company’s 1% for the Planet profile in the member directory.
If a hyperlink is not possible, include accompanying text such as “Learn more at 1ftp.co”
To maintain clarity and legibility, we recommend a minimum logo height of 75 pixels for web banners and email headers, and 80 pixels for standard web pages.
The 1% for the Planet logo may only be displayed in digital materials that are clearly identified as belonging to the certified business or impact partner, including visible use of the company or organization name or logo.
Logo use in print
Ensure that the 1% for the Planet logo and your company’s logo or name are positioned in close proximity. Please note, the following sizing guides are recommendations—we understand each package presents its own limitations.
CERTIFICATION LOGO MINIMUM SIZE
To ensure legibility, clarity and brand consistency, the height of the stacked logo should avoid being reduced to less than 0.5 inches in height.
When using the horizontal version of the logo, the overall width should be at least 0.5 inches.
Logo use in video
When used in video ads, animations and films the logo must be shown in clear association with the certified company, either within the same frame as the company’s name or logo, or immediately following it as part of a continuous animated sequence.
Only use the approved logo animations provided in the motion section of the brand guidelines; do not animate the 1% for the Planet logo in any other manner.
Minimum safe space
The 1% for the Planet certification logos should be kept a safe distance from any other elements in a composition.
