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1% for the Planet Advocates
1% for the Planet Advocates are businesses, individuals, nonprofits and partners that are committed to growing our network and impact.
Your advocacy grows a global movement
The Advocate Program transforms your referrals and support into valuable currency within the 1% for the Planet network, providing enhanced visibility and exclusive access to our engaged business community. By participating, advocates gain priority access to high-value events, promotional opportunities, and direct connections that can significantly amplify their impact and reach. This program is designed to reward our most committed advocates while helping them leverage our network to advance their own mission and growth objectives.
25%+
of our new members come from referrals
66%+
of our new members hear about us through word of mouth or see our logo on a product
Stronger together
Every referral you bring strengthens the network. Your commitment transforms into real advantages—priority access, visibility among our engaged community, and the kind of connections that move the collective environmental mission forward.
Tier 1
Tier 2
Tier 3
Business referrals
2
5
10
or
Membership dues threshold
Onboarded referrals total greater than $3,000 in membership dues
Onboarded referrals total greater than $7,500 in membership dues
Onboarded referrals total greater than $12,500 in membership dues
What advocates unlock
Gain access to our network of over 4,000+ businesses, 8,000+ environmental partners, and 200,000+ followers
Visibility
Be listed alongside 1% members and partners on our Directory
Show up in our directory, with thousands of visitors a day
Connections
Gain access to our events around the world
Connect with our network at our events and take advantage sponsorship opportunities
Influence
Be featured in co-branded socials
Reach our B2B audience on LinkedIn and tap into our movement of individuals and brands on IG/FB
Advocate Program Benefits
Tier 1
Tier 2
Tier 3
Events
- Access to Sessions sponsorship offerings
- 2 free tickets to all Sessions annually
- 50% off sponsorship for 1 Sessions annually
- 3 free tickets to all Sessions annually
- 50% off sponsorship for up to 2 Sessions annual
- 6 free tickets to all Sessions annually
Co-Branded Social Activity (Annual)
1 LinkedIn Post
1 LinkedIn Post
1 Instagram and Facebook Post
2 LinkedIn Posts
2 Instagram and Facebook Posts
Thought Leadership
❌
❌
1 virtual or in-person* speaking engagement with Kate Williams, CEO
*In-person travel costs to be paid by advocate
Network Access
- Front page (3rd section) placement in our directory
- Annual feature in our newsletter
- Front page (2nd section) placement in our directory
- 2 features in our newsletter annually
- Slack channel acknowledgment in business member network 1x year
- Primary placement in our directory
- Quarterly acknowledgment in our newsletter
- Slack channel acknowledgment in business member network 2x year
Questions
Find answers about the Advocate Program and what it means to join our network.
Who is eligible for the 1% for the Planet Advocate Program?
The short answer is: any individual or organization that is eager to help grow our network. You do not have to be a business member or certified nonprofit to be eligible. Once you have signed the program agreement and achieved one of our tiers for membership, you are eligible!
How do I become a 1% for the Planet Advocate?
You can start by filling out our Advocate join form. Once you submit your information, you will be directed to sign our program agreement. At that point, you will need to achieve one of our tiers via referrals or a cash donation to 1% for the Planet. Tiers need to be achieved on an annual basis to maintain benefits.
How do I submit a business referral?
What classifies as a business referral?
A business referral must meet the following criteria:
- A qualified business that would be eligible for our member network.
- A minimum annual revenue of $1,000,000 USD
- The referral must have a meeting with the 1% for the Planet team.
- The referral must be submitted via our Referral Form.
If I’ve submitted a referral in the past, do they count towards the Advocate Program?
Any referral submitted via our referral form on or after January 1, 2026 is eligible to count towards the Advocate program.
Does the Advocate Program reset every calendar year?
No, Advocate status is based on the date you achieve a tier. Your tier status lasts for 12 months from the date you earn it. For example, if you reach Tier 2 on June 15th, you'll enjoy Tier 2 benefits until June 15th of the following year. You can always move up to a higher tier, and that new tier will last for its own 12-month period.
How do I receive my Advocate Program benefits?
The 1% for the Planet team should be in touch on an ongoing basis to map and maintain benefits. If you have questions, you can always reach out to inquiries@onepercentfortheplanet.org.
Want more clarity?
Reach out and we'll walk you through everything.