Partnerships formed from the peat up
Coldhouse Collective is using their filmmaking skills to uplift organizations in the outdoors, adventure and science spaces. Since joining 1% for the Planet in 2017, the independent film production company has partnered with Moors for the Future – an Environmental Partner working to protect the Peak District National Park uplands in the United Kingdom. Focusing their work on moors, also known as “blanket bogs,” the organization aims to preserve peat and moss protecting the upland’s flora and fauna.
“As a business that is intrinsically linked to nature and made up of outdoors-people, we see it as our moral obligation to protect our fragile natural spaces, and give back to the land on which we love to work and play. For us, that begins here on our doorstep, in one of the most nature depleted countries in the world.”
With a headquarters directly on the parklands, Coldhouse Collective has witnessed industrial pollution causing stripped vegetation, wildfires, soil erosion, flooding and bare peat. Coldhouse Collective knew they had power to spread the word through both monetary and in-kind giving options:
In-kind giving has been one of the most influential aspects of the Coldhouse Collective and Moors for the Future 1% for the Planet partnership. During 2022, Coldhouse Collective used a telescopic macro lens to film sphagnum moss in the Peak District and Pennines. The short film showcases the importance of peat, the United Kingdom’s largest carbon store – holding the equivalent of 20 years of UK’s CO2 emissions – and how sphagnum moss continues to play a role in protecting the moors.
To further their impact, Coldhouse Collective ran a filmmaking workshop for the Moors for the Future team during the past summer. Passing on technical skills and teaching how to create engaging content were two key aspects in helping the environmental organization broaden their audience and communicate their mission.
Part of Coldhouse Collective’s £22,027 in total giving has gone to partially funding a research paper written by Moors for the Future. Conducted to inform local government officials, the study brought attention to the carbon stored in the peat at a local water treatment facility. In the end, they found that the local watershed stored carbon that equated to driving 82 billion miles by car.