membership for the outdoor industry

Build a legacy, not a campaign.

Campaigns end. A 1% commitment keeps going, every year, for the planet your business is built on and the wild places we love. Certified, verified, and backed by the partners and brands you already know.

Plan your 1% commitment

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Craig Mathews smiling at a 1% for the Planet member's retail shop

Born in the outdoors

1% for the Planet originated along the banks of the Madison River when two longtime friends and successful businessmen went for a fishing trip in 2001.

Realizing businesses are responsible for their environmental impact, they pledged to donate 1% of their annual sales—not profits—to environmental organizations.

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.

a bartender pouring beer from a 1% for the planet member brewery

Soon after, 1% for the Planet’s mission began to resonate.

The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources.

With Patagonia leading the charge, this idea resonated with other brands such as Brushfire Records, Klean Kanteen, New Belgium Brewing, Caudalie and many more followed suit and joined the 1% for the Planet network.

an educator teaching kids about plants and food

environmental partner putting up a sign in a field

Today, 1% for the Planet can be found around the globe.

To date, 1% for the Planet has certified over $

939

million in contributions to environmental causes. This number grows exponentially as our network grows each year—proving the power of collective action.

Are you with us?

"Commit, then figure it out."

1% for the Planet was founded on the idea that a company has a responsibility to give back for the use of our planet’s resources. It started with that core idea and almost 25 years later, we’re still helping businesses make good on their commitments.

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