The Patagonia x 1% Story

1% for the planet and patagonia logos

Born on the river, recognized around the world.

A match made in heaven on Planet Earth.

Patagonia has set the standard for business, consistently ranking as one of the most reputable businesses in the U.S. year in and year out.

Join the movement

Co-founding a Movement

In 2002, Craig (Blue Ribbon Flies) and Yvon (Patagonia) had a planet-changing day on the river fly fishing.

They pledged 1% of their sales—not profits—from their companies to environmental organizations. This bold move created a new standard for corporate responsibility and launched a global effort.

craig mathews and yvon chouinard
Patagona 1% for the Planet Hang tags

The Genesis of Giving

Founded by Yvon Chouinard, Patagonia was built on the principle that business could be a tool for activism. From its earliest days, protecting the wild places that inspired their gear was central to their mission. This wasn't an afterthought; it was the core idea.

Making a lasting impact and inspiring massive giving

1% for the planet and patagonia logos
TOTAL NETWORK CERTIFIED GIVING
30
56
64
110
7265
4466
808
BUSINESSES INSPIRED TO JOIN
30
56
64
110
7265
4466
808
+
ENVIRONMENTAL PARTNERS IN OUR NETWORK
23
YEARS OF COMMITMENT ...and counting!

Curious about membership dues?

1% for the Planet White Logo

Interested in learning more?

Let us know a bit about your company and one of our membership specialists will be in touch.

Yvon Chiounard leaning against a sliding tin shed door in a metalworkers apron

"To do good, you actually have to do something"

-Yvon Chouinard

"Commit, then figure it out"

The North Face’s Doug Tompkins, a good friend of Yvon and Craig's, always said this.

We couldn't agree more.
Get in touch