Patagonia has set the standard for business, consistently ranking as one of the most reputable businesses in the U.S. year in and year out.
Join the movementCo-founding a Movement
In 2002, Craig (Blue Ribbon Flies) and Yvon (Patagonia) had a planet-changing day on the river fly fishing.
They pledged 1% of their sales—not profits—from their companies to environmental organizations. This bold move created a new standard for corporate responsibility and launched a global effort.



The Genesis of Giving
Founded by Yvon Chouinard, Patagonia was built on the principle that business could be a tool for activism. From its earliest days, protecting the wild places that inspired their gear was central to their mission. This wasn't an afterthought; it was the core idea.
Making a lasting impact and inspiring massive giving

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"To do good, you actually have to do something"
-Yvon Chouinard
"Commit, then figure it out"
We couldn't agree more.