This simple explainer video covers how to market your corporate philanthropy confidently and compliantly
If your brand sells or markets to consumers in the European Union, this deadline should be top of mind right now: The Empowering Consumers for the Green Transition (ECGT) Directive takes effect Sept. 27, 2026.
The ECGT Directive (also called the EmpCo Directive) shifts how environmental claims and sustainability labels can be used, including claims tied to corporate giveback programs and environmental certifications like 1% for the Planet. It applies to any company marketing or selling products or services to EU consumers in a B2C context, regardless of where that company is headquartered.
And the stakes are no joke: Non-compliance carries fines of up to 4% of annual turnover in the relevant EU member state.
The good news? 1% for the Planet is here to help. Our "What is the ECGT Directive?" video covers everything you need to know to feel clear and prepared going into September.
An easy-to-understand overview of ECGT (aka EmpCo)
In this simple explainer video, our Senior Marketing Manager Dan Kirk walks through the basics of the ECGT Directive, what your business can do to remain compliant and how 1% for the Planet certification has risen to meet the standard set forth by the ECGT Directive.
Have any compliance questions? Check out the 1% for the Planet Compliance page.
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