Selling in the EU? Download our informational one-pager
The landscape for marketing environmental claims to European consumers is shifting thanks to the Empowering Consumers for the Green Transition (ECGT) Directive, a landmark law designed to eliminate greenwashing. By September 27, 2026, any company marketing or selling products or services to EU consumers—regardless of where the company is headquartered—must comply with strict new rules regarding sustainability labels and environmental claims.
To help your business prepare for these regulatory shifts, we’ve developed a one-page overview of the ECGT Directive (aka EmpCo) and what it means for you.
As a compliance partner for companies with giveback programs, 1% for the Planet has done the heavy lifting by providing a simple, reliable path to EU compliance.
Our members can approach the September deadline with confidence, backed by our updated EU-compliant logos and a third-party auditing process facilitated by BSI Group from The Netherlands. (Learn more about 1% for the Planet compliance here.)
Our members don't just "say" they give back—they prove it with our certification, which is marketable and compliant across the EU.
Ready to future-proof your environmental claims? Get in touch with our team.
Read more:
