How sharing your 1% for the Planet commitment inspires action
As a 1% for the Planet member, you’ve already done something many businesses haven’t: You turned good intentions into a real commitment. That matters.
When you share your story—why you give, who you support, what your commitment means, and how membership has improved your business—you:
- Show other businesses that environmental commitment is possible
- Normalize giving as simply part of doing business
- Inspire brands to take action
In the process, you position yourself as a leader in your industry and a trusted voice in a noisy world.
But across the broader business landscape, something different has been happening. Over the last year or so, an increasing number of companies have gone quiet about their environmental commitments.
Staying silent about authentic, accountable environmental efforts—whether out of fear of greenwashing accusations or political backlash—was a mounting problem in 2025. This trend, often called “greenhushing,” keeps meaningful progress out of sight. It makes it seem like corporate sustainability is declining, when really it’s just happening more quietly. The pernicious consequence of this is that new businesses aren’t inspired or pressured to act, and our overall progress for the planet suffers.
Greenhushing is out, greenshouting is in
The antidote to greenhushing is to lead with honesty, accountability and a clear commitment to doing the work.
B Lab, in collaboration with Creatives for Climate, recently coined the term “greenshouting” to describe the act of proudly sharing your company’s environmental commitments. (Check out their recently released Greenshouting Guide for tons of useful insights and tips.)
As a 1% for the Planet member, your giving is certified and accountable. You have something real to stand on. Something worth sharing.
Here’s how to share that story confidently and, in turn, inspire other businesses to follow your lead.
Make your impact visible at events
Physical spaces are immersive storytelling opportunities. When you plan your IRL booth, display or activation, think about how you can tell your impact story holistically.
Start by making sure your 1% for the Planet membership is impossible to miss.
Incorporate the 1% for the Planet logo prominently in your space, marketing assets and digital displays.
Beechfield Brands brought this to life at its 2025 Blue Earth Summit booth, using a large LED screen and bold, eye-catching graphics to immediately draw visitors in and encourage engagement. An expansive digital display showcased rotating storytelling and messaging, highlighting the brand’s impact through 1% for the Planet. The space was further enhanced by three partner stands—Drip by Drip, School in a Bag and The Carbon Literacy Project—each featuring vibrant signage and dynamic content, creating a cohesive, compelling story of collaboration and purpose.
Green Spoon Sales partnered directly with 1% for the Planet on its activation at Natural Products Expo West 2026. Dubbed the Impact Market, this creative stand showcased Green Spoon’s bold commitment as a 1% for the Planet member, provided a fun opportunity for attendees to learn more about 1% for the Planet, and highlighted various brands that are both 1% for the Planet certified and represented by Green Spoon.
Leverage employee advocacy and executive thought leadership
The most compelling stories come from the people living your values every day. Lean on the voices already in your organization. This could be employees volunteering with environmental partners, teams driving sustainability initiatives or leaders making values-driven decisions.
Doing this amplifies leadership visibility while also providing highly credible “word of mouth” proof points for 1% for the Planet. It’s a way to showcase your culture, your people and your commitment while growing the movement.
Whether it’s through LinkedIn posts, interview or speech prep for spokespeople, or op-eds, keep it values-focused and, when possible, weave in the business case—employee engagement, customer loyalty or brand differentiation.
Take inspiration from these helpful examples:
- In this LinkedIn post, Alex Monger, managing director of Koto NY, demonstrates the value of membership to their company culture by showcasing employee volunteering, while also effectively spotlighting one of their environmental partners.
- Natalie Dean-Weymark, founder and co-director of Australian communications agency Compass Studio, shows how to leverage thought leadership to celebrate milestones within your membership: in a way that speaks to the agency’s values and the value of its commitment.
- During a C-suite panel on Climate Day at Natural Products Expo West, Tru Earth CEO Brad Liski clearly conveyed a simple, powerful case for membership in his responses.
Celebrate your commitment across owned channels
Your website, newsletters, social channels and impact reports are spaces where your story can shine. Use them to share the people, partnerships and outcomes that make your 1% for the Planet impact real.
Here are examples of members doing this especially well:
- Optimising’s website dedicates prominent digital real estate to its 1% for the Planet membership, communicating its impact effectively and thoroughly.
- Enharmonic Encounters is a great example of a small business integrating impact storytelling on its website.
- Patagonia’s first Work in Progress report highlighted—among many efforts—its recent support of more than 800 nonprofits through its 1% for the Planet membership.
- North Six’s impact report is a fantastic instance of using your channels to spotlight the environmental partners you support with your 1% commitment.
Bonus tip: Celebrate recertification, employee volunteering and other highlights or milestones in your newsletter or on social channels to remind stakeholders of your ongoing commitment.
Go deeper with bold campaigns
Purpose-driven campaigns amplify your voice and show others what’s possible. Take these two, for example:
- DataSnipper’s It Starts With One campaign put its values and 1% for the Planet commitment front and center.
- Apivita used the power of film to share the story of its Billion Bees program, showcasing a deep, rich level of storytelling around its chosen impact area.
Make it clear at retail & customer touchpoints
Every interaction with your brand is an opportunity to share your commitment.
Integrating the 1% for the Planet logo (and the storytelling around it) on product packaging, labels, in-store displays, and D2C checkout carts is a strong way to consistently and simply signal your commitment to your customers. For its Whole Foods retail display, OXO leveraged the logo and a straightforward, clear description to quickly and effectively convey its impact to shoppers.
Hungry for more 1% for the Planet examples? Check out our gallery of member examples.
Read more:
- How Klean Kanteen Turned its Environmental Commitment into a Successful Earth Month Campaign
- Marketing Your Membership: Creative Logo Placement Ideas to Showcase Your Environmental Commitment
- The power of smart environmental networking & how it pushes businesses ahead of the curve
