the business case
Giving back isn't a cost; it's your growth engine.
1% of annual sales is a real commitment. It's also a smart one. Our members turn environmental action into sustainable business growth.
Need another reason? The model is simple, straightforward, and ECGT-compliant.
Need another reason? The model is simple, straightforward, and ECGT-compliant.
Business Benefits
Why joining 1% for the Planet makes business sense:
Immediate access to a network of values-driven collaborators and clients.
The 1% for the Planet Member community is solutions-oriented, values collective action, and loves to collaborate.
Increase your brand's affinity from awareness to checkout.
80% of consumers consider environmental solutions in purchasing decisions.
Improve brand loyalty by giving back and paying it forward.
86% of members reported better brand perception.
1% for the Planet annual member survey
Where environmental solutions and business strategies become one.
Explore the latest insights on sustainability and business innovation.
Download the guide
Need something to share with your team?
1% for the Planet is proud to be ranked a top environmental certification—a testament to the trust that businesses and consumers place in our robust and transparent standards.
It’s not charity. It’s business strategy. Get the guide to find out more.
1% for the Planet ranked 2nd among third-party environmental certifications per 2025 Harris Poll competitive benchmarking data
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Almost 25 years of impact.
1% for the Planet was created by Yvon Chouinard and Craig Mathews as a way for businesses to hold themselves accountable for their environmental impact. Since then, we’ve expanded across the globe and helped thousands of businesses give back.
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