Our model

1% for the Planet is a global movement inspiring businesses and individuals to support environmental solutions through annual memberships and everyday actions. We advise on giving strategies, we certify donations and we amplify the impact of our network.


Put simply: we bring people together to increase smart environmental giving.

While there are many ways to give back, 1% for the Planet provides two membership programs: business membership and individual membership, which garner additional value and opportunity to those committed to supporting our planet.

Business membership

1% for the Planet was founded on the model of our business membership program: responsible businesses giving back to environmental nonprofits to create a healthier planet.

Here’s how it works:

  • Join: Business members join our network, committing to donate the equivalent of 1% of gross sales through a combination of monetary, in-kind and approved promotional support directly to environmental nonprofits.

  • Advise: 1% for the Planet provides partnership advising, pairing members with environmental nonprofits that align with their values, their brand and that make the biggest impact possible.

  • Donate: Business members support their nonprofit partner(s) directly—no intermediary necessary! In fact, we will help you forge meaningful relationships with your partners.

  • Certify: 1% for the Planet certifies all member donations—legitimizing members’ commitment by reviewing and confirming sales and donation details annually.

It’s that easy—and also incredibly effective. To date, our members have invested over $200 million in environmental nonprofit solutions through the 1% for the Planet network.

Easy, effective and…accessible! We believe that everyone has a 1%. We offer flexible giving options to ensure feasibility for members.

Individual membership

Understanding that the current level of funding for the environment is not enough, 1% for the Planet sought to increase the accessibility to our network. Everyone—not just businesses—has a 1%. In 2017, we launched our individual membership program, allowing every person around the world to become a 1% for the Planet member.

Through this program, individuals pledge 1% of their annual salary to our approved environmental nonprofits. From there, it works similarly to our business membership:

  • Join: Individual members join our network, pledging to donate 1% of their annual salary to environmental nonprofits through monetary and/or volunteer support.

  • Advise: 1% for the Planet provides partnership advising, pairing members with environmental nonprofits that make the biggest impact possible and which align with their personal values.

  • Donate: Individual members support their chosen nonprofit partner(s) and we help make the connections.

  • Certify: 1% for the Planet certifies all member donations—having individuals self-report annual salary and by reviewing donation details.

We know that 1% of salary can be a big commitment, which is why we offer the flexibility of fulfilling some (or all) of your commitment with volunteer hours. That means up to 100% of your 1% pledge can be fulfilled by rolling up your sleeves and working side by side with an approved nonprofit partner of your choosing.


We can do so much better

Today, only 3% of philanthropy goes toward environmental giving.
— Giving USA

Regardless of whether you join as a business or individual, we guide each member every step of the way with our partnership advising, because thriving partnerships help deliver longer-term support and greater impact.

The urgent issues facing our planet need so much more than they’re currently receiving. Today, only 3% of philanthropy goes toward environmental giving. Through our business and individual memberships, our goal is to significantly increase the overall amount of global dollars going to help protect the planet with the smartest donations possible.