MEMBERSHIP

Customers expect more.
1% means more.

Real impact, more credibility, less paperwork.

Consumers know us, trust us, and we provide your brand with certified credibility.

All the while, you're supporting people and the planet.

That's what they call a win-win in the industry.

Joining is easy

Connect with a membership specialist

▸

Membership is a plug-and-play environmental giving solution that consumers recognize.

With 1% for the Planet membership, your business can achieve its environmental commitments and benefit from increased brand affinity and recognition with our logo.

Membership supports people, planet, and your marketing muscle.

With 1% for the Planet membership, your business can achieve its environmental commitments and benefit from increased brand affinity and recognition with our logo.

Flex your marketing muscle with membership.

Achieve your environmental commitments and benefit from increased brand affinity and recognition with our logo.

Explore membership

Chat with us

BRANd AWARENESS 👀

Over a third of US consumers recognize our logo.

get recognized

One-third of Australian consumers recognize our logo.

BRANd AWARENESS 👀

1 in 4 German consumers recognize our logo!

BRANd AWARENESS 👀

Nearly one-third of Canadian consumers recognize our logo.

1% for the Planet 💚 🇨🇦

BRANd AWARENESS 👀

One-quarter of Japanese Gen Z and Millennial consumers recognize our logo.

‍

BRANd AWARENESS 👀

One-third of UK consumers recognize our logo.

BRAND PERCEPTION 👍

46% of US consumers say our logo positively influences purchasing decisions.

future proof your business

65% of Australians^* say our logo positively influences their purchasing decisions.

*Future generations (18-34) are choosing brands with environmental values

BRAND PERCEPTION 👍

38% of German consumers say our logo positively influences purchasing decisions.

And almost half of millennials and Gen Z!

BRAND PERCEPTION 👍

45% of Canadian consumers say our logo positively influences purchasing decisions.

BRAND PERCEPTION 👍

17% of Japanese consumers say our logo positively influences purchasing decisions.

BRAND PERCEPTION 👍

43% of UK consumers say our logo positively influences purchasing decisions.

AND: Over half of Gen Z (51%!) and 44% of Millennials!

BRAND PERCEPTION 👍

46% of US consumers say our logo positively influences their purchasing decisions.

A GLOBAL MOVEMENT

1% for the Planet Members and Environmental Partners work together to solve our planet’s most pressing issues.

Membership is a simple and powerful environmental activism solution for businesses. You give, we certify, and the impact grows.

Joining is easy

Get in touch

Curious about membership dues?

110

7265

4822

784

TOTAL CERTIFIED GIVING

110

7265

4822

784

MEMBERS

110

7265

4822

784

ENVIRONMENTAL PARTNERS

110

7265

4822

784

COUNTRIES REPRESENTED

High impact, low lift.

The 1% for the Planet model is convenient for businesses, credible for consumers and impactful for people and the planet.

Commit

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Fill out our join form, pay your annual membership dues, sign a membership agreement and access all your member benefits right away.

Give

Donate 1% of your annual sales directly to organizations in our environmental partners network.

Certify

Submit proof of annual revenue and donation receipts to our team each year to complete your certification.

Amplify

Connect with the 1% for the Planet network, share your giving story, and leverage the power of our logo to communicate your commitment.

There are three levels of 1% for the Planet membership

a woman hiking with a cotopaxi backpack with an actual cotopaxi carrying cotopaxi packs as well

Full Company Membership

lemon ginger pukka herbs tea box on a set table

Brand Level Membership

a person sitting crossed legged atop an avocado green mattress smiling

Product Line Membership

Flexible Giving Options

We believe in the power of relationships between businesses and Environmental Partners.

Each year, at least half of your giving must be monetary and up to one half of your giving can be in the form of these non-monetary options:

In-kind donations
Employee volunteer time
1% for the Planet Advertising donations

Ready to learn more?

Join the movement

Talk with a 1% for the Planet team member

A Rozalia project volunteer day pulling plastic from waterways onto the beach and recording the progress

What our members are saying.

The 1% for the Planet model provides businesses with more than just an easy way to give back.

"Home has always been the center of OXO’s world. When we joined 1% in 2019, home was, and remains, more important than ever. We also think a lot about the home we all share—the planet. 1% for the Planet has allowed us to connect to more people and organizations in order to make sure that we can make the everyday better for decades to come —for the home, and for our planet—the home we all share."

AMALIA SAFRAN, BRAND COMMUNICATIONS MANAGER at OXO

We couldn't do it without the 1% community. When I think of my founder friends who have the greatest influence on me, they're all 1% for the Planet members. The values are contagious.”

SCOTT WOODS, CEO, WEST ARETE

“We see 1% for the Planet as Avocado’s advocacy or activism “plug in.” It connects us to a vetted army of nonprofits that are doing the work we want to support. With the 1% team’s help, we can quickly find the right resource to help support the issue we are looking to publicly support. It allows us to be nimble and reactive and truly live our values out in real time.”

JESSICA HANN, SVP BRAND & SUSTAINABILITY at AVOCADO GREEN BRANDS

"Our 1% for the Planet giving is tied into everything we do, and we repeatedly hear from customers that it is something that matters to them and influences their decision making when it comes to purchasing beer.

ANNE MARISIC, PARTNERSHIPS AND COMMUNICATIONS AT MAINE BEER COMPANY

"We launched an entire collection, ENO Giving Back Hammock Collection, designed to support our partners from 1% for the Planet with a portion of proceeds from each hammock sold going back tc the respective organizations. The program is trackable and we see great support for our partnership hammocks."

Anna Rawlins, Marketing Director at ENO

Interested in learning more?

Let us know a bit about your company and one of our membership specialists will get in touch :)

Marketing Your Membership: Creative Logo Placement Ideas to Showcase Your Environmental Commitment

From storefronts to gear, see these creative logo placement ideas by 1% for the Planet members to celebrate their environmental commitment.

What’s it like to be a part of 1% for the Planet?

Global Summit 2024: San Diego showcases a global network in action.

Double the impact with The Conservation Alliance and 1% for the Planet joint membership

Start doing better business with joint membership.