MEMBERSHIP
—
Australia & New Zealand

A straightforward environmental certification.

You give, we certify, it's that simple.

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High impact with a low lift.

You donate directly, we certify your giving, everyone wins.

So you can spend more time being a business for good.

Certify your impact with us

BRANd AWARENESS

One-third of Australian consumers recognize our logo.

get recognized

One-third of Australian consumers recognize our logo.

BRANd AWARENESS 👀

1 in 4 German consumers recognize our logo!

BRANd AWARENESS 👀

Nearly one-third of Canadian consumers recognize our logo.

1% for the Planet 💚 🇨🇦

BRANd AWARENESS 👀

One-quarter of Japanese Gen Z and Millennial consumers recognize our logo.

‍

BRANd AWARENESS 👀

One-third of UK consumers recognize our logo.

BRAND PERCEPTION

Half of Australian consumers say our logo positively influences purchasing decisions.

future proof your business

65% of Australians^* say our logo positively influences their purchasing decisions.

*Future generations (18-34) are choosing brands with environmental values

BRAND PERCEPTION 👍

38% of German consumers say our logo positively influences purchasing decisions.

And almost half of millennials and Gen Z!

BRAND PERCEPTION 👍

45% of Canadian consumers say our logo positively influences purchasing decisions.

BRAND PERCEPTION 👍

17% of Japanese consumers say our logo positively influences purchasing decisions.

BRAND PERCEPTION 👍

43% of UK consumers say our logo positively influences purchasing decisions.

AND: Over half of Gen Z (51%!) and 44% of Millennials!

BRAND PERCEPTION 👍

46% of US consumers say our logo positively influences their purchasing decisions.

A GLOBAL MOVEMENT with local impact

1% for the Planet Members and Environmental Partners work together to solve our planet’s most pressing issues.

Membership is a simple and powerful environmental activism solution for businesses.

Joining is easy

Get in touch

Curious about membership dues?

110

7265

4822

784

TOTAL CERTIFIED GIVING

110

7265

4822

784

MEMBERS

110

7265

4822

784

ENVIRONMENTAL PARTNERS

110

7265

4822

784

COUNTRIES REPRESENTED

How it works

The 1% for the Planet model is convenient for businesses, credible for consumers and impactful for people and the planet.

Commit

Give

Donate 1% of your annual sales directly to organizations in our environmental partners network.

Certify

Submit proof of annual revenue and donation receipts to our team each year to complete your certification.

Amplify

Connect with the 1% for the Planet network, share your giving story, and leverage the power of our logo to communicate your commitment.

There are three levels of 1% for the Planet membership

a woman hiking with a cotopaxi backpack with an actual cotopaxi carrying cotopaxi packs as well

Full Company Membership

Full Company

For full company members, we certify giving for 1% of your company’s total annual revenue. Because you give 1% of your total annual revenue to environmental causes, you can use our 1% for the Planet logo across every channel and on all of your products. You can become a full-company member no matter how much your company does in annual sales.

Examples: Patagonia, 4 Pines Brewing, Klean Kanteen, Cotopaxi

lemon ginger pukka herbs tea box on a set table

Brand Level Membership

Brand Level

Brand level membership is for brands or companies that are owned by a larger entity. They commit to giving 1% of total annual revenue for all sales made through the brand and must provide proof of revenue for the sales of the brand. While the brand has full access to use the 1% for the Planet logo to use on products and across all channels, the parent company does not. Brand level membership may also apply to multinational companies who choose to commit to giving 1% of total annual revenue for all sales made in specific countries.

Example: Pukka Herbs (owned by Lipton teas & infusions), Oranique (owned by Sochka Systems pty ltd)

a person sitting crossed legged atop an avocado green mattress smiling

Product Line Membership

Product Line

Product line members commit to giving 1% of revenue from the sales of a specific product or service.

Product line members must choose a product line that has at least $2.5 million USD in annual sales
Product line members may use the 1% for the Planet logo only on products that are registered under their membership
You must be able to submit proof of revenue for only the product(s) registered under your product line membership at the time your certification is due

EXAMPLES:

Your top selling item, service, SKU or “hero product” like Avocado Green Mattress

A category of products or services like Coyuchi, Fair Trade & Fibershed Wool products

Flexible Giving Options

We believe in the power of relationships between businesses and Environmental Partners.

Each year, at least half of your giving must be monetary and up to one half of your giving can be in the form of these non-monetary options:

In-kind donations
Employee volunteer time
1% for the Planet Advertising donations

Ready to learn more?

Join the movement

Talk with a 1% for the Planet team member

A Rozalia project volunteer day pulling plastic from waterways onto the beach and recording the progress

What our members are saying.

The 1% for the Planet model provides businesses with more than just an easy way to give back.

"Home has always been the center of OXO’s world. When we joined 1% in 2019, home was, and remains, more important than ever. We also think a lot about the home we all share—the planet. 1% for the Planet has allowed us to connect to more people and organizations in order to make sure that we can make the everyday better for decades to come —for the home, and for our planet—the home we all share."

AMALIA SAFRAN, BRAND COMMUNICATIONS MANAGER at OXO

We couldn't do it without the 1% community. When I think of my founder friends who have the greatest influence on me, they're all 1% for the Planet members. The values are contagious.”

SCOTT WOODS, CEO, WEST ARETE

“We see 1% for the Planet as Avocado’s advocacy or activism “plug in.” It connects us to a vetted army of nonprofits that are doing the work we want to support. With the 1% team’s help, we can quickly find the right resource to help support the issue we are looking to publicly support. It allows us to be nimble and reactive and truly live our values out in real time.”

JESSICA HANN, SVP BRAND & SUSTAINABILITY at AVOCADO GREEN BRANDS

"Our 1% for the Planet giving is tied into everything we do, and we repeatedly hear from customers that it is something that matters to them and influences their decision making when it comes to purchasing beer.

ANNE MARISIC, PARTNERSHIPS AND COMMUNICATIONS AT MAINE BEER COMPANY

"We launched an entire collection, ENO Giving Back Hammock Collection, designed to support our partners from 1% for the Planet with a portion of proceeds from each hammock sold going back tc the respective organizations. The program is trackable and we see great support for our partnership hammocks."

Anna Rawlins, Marketing Director at ENO

Interested in learning more?

Let us know a bit about your company and one of our membership specialists will be in touch.

Marketing Your Membership: Creative Logo Placement Ideas to Showcase Your Environmental Commitment

From storefronts to gear, see these creative logo placement ideas by 1% for the Planet members to celebrate their environmental commitment.

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